It is not a very surprising thing these days that a Shopify store is live and having traffic but not making sales. This can be due to many reasons, like product page interface, traffic quality issues, bad user experience, and other reasons. For making your sales go higher, you only need to identify and fix these issues. To help with this problem, you need a trusted and reliable source, Jaipuria Geeks. They would help you in identifying the major problems in your Shopify store so that they can be resolved with the expertise, and the sales go higher and become profitable. We offers an experienced service and surety to give you a perfect solution to your problem. If you are also a Shopify store owner or know someone who is dealing with the same problem, suggest they connect with us to get their problems resolved right now!
Here are some points that might be the reason for your Shopify store not making sales and their solutions also. Identify these problems and get them solved at the earliest to start making sales.
Trust and credibility issues
The site must look good and professional. If it does not, the problem lies here.
-
No social proof or reviews
Most of the customers check reviews of the product and rely on them to make a purchase online. For a store to make sales online, reviews must be included to make customers realize the genuineness of the product.
-
Designs creating suspicion
If there is no proper contact information, like an address, contact number, or email ID, or there is no “About Us” page, this makes your website look suspicious and illegitimate.
-
Unclear policies
If you do not mention the clear policies, like easy-to-find return and shipping policies, etc., shoppers will find it risky and leave your store.
Suggestion
Use tools available in the market to import reviews. For just starting, a clear “About Us” page must be added and display authenticity and trust in every way possible.
Bad Product Page Optimization
The product page acts as your salesperson. The better your salesperson is, the better the sale you get in your store. Bad product pages makes a bad impression on the customer, and they leave the website before buying anything.
-
Unclarified product benefits
The benefits of your products are not clearly mentioned, which makes the customer not get into the most important feature of your product. They do not make a purchase just because they do not get into the right thing.
-
Bad quality of images
The image of your product displays your product online. If the images are small, blurry, or stock-looking, it leads to a decrease in the face value of the product; this ultimately results in losing the customer's interest.
-
Bad CTA (call to action)
If there is no clear and highlighted button saying "buy now” or "add to cart," then it may confuse the customers in the purchasing process.
Suggestion
You should use quality photos clicked by professionals, which include lifestyle shots. There should be clear CTAs like “why” and “how to use” to focus on the product and attract customers' attention toward the features of the products.
Quality of traffic received
It is a huge problem that you are getting clicks on your websites, but they are not turning into buyers. The quality of traffic you are receiving on your website is not of your quality.
-
Unqualified Traffic
If you are paying a huge amount of money to run ads on many social media platforms, you are most likely paying for the visitors who just visit your profile and do not make any purchase.
-
Bots
If your statistics show that you are getting 600+ sessions but there is no sale at all, then you are likely getting bot traffic. You can see the real user behavior using many tools available in the market and address this issue properly to increase sales.
Suggestion
Make a list of focused and targeted audiences and try to advertise to them only. Include high-intent and long-tail keywords in your SEOs and run the ads accordingly.
Bad user experience and technical issues
If your website is very confusing and does not give a good quality experience to the user, they might walk away without buying anything.
-
Not mobile friendly
If your store is not mobile friendly, it can impact your sales and customer experience a lot, as most of the users are using mobile phones most of the time.
-
Slow loading
One of the major problem for a website is that it takes a lot of time to process the page. It makes the customer impatient, and they exit the website.
-
complex navigation
If your website is complicated and it is difficult for the users to find the product easily, it also decreases the sales of the store.
Suggestion
You should use a fast and mobile-friendly website in which the product images are clearly visible to customers. Ensure that “Add To Cart" is clearly visible on the mobile interface without scrolling.
Problems in checking out
If the customer feels complexity in checking out for buying products, they will add the items to the cart and never buy.
-
Hidden costs
If there is any hidden cost or tax that applies at the final step, it might be the reason for abandoning the cart without buying.
-
Forced Registration
If it is important to register for the customer before buying, it makes them abandon their cart.
-
Limited payment gateways
If there are limited payment options, it also makes a customer feel perplexed and abandon their cart.
Suggestion
You should offer free shipping after shopping for a fixed price. There should be guest checkouts enabled at the website, not forcing the customers to register before buying.
No customer feedback
You should follow up with the visitors who just visited the store and did not buy anything. Because most of the visitors do not buy on their first visit.
-
No retargeting
Not reaching out to the people who showed their interest earlier is a major setback for not getting sales while receiving traffic.
Suggestion
Send emails and messages to the visitors who just left their cart without buying. Motivate them to make a purchase and run ads targeting them.
Conclusion
If you are going through or facing any of the aforementioned problems, consider the suggestions given below and connect with some experienced and trusted sources like Jaipuria Geeks to fix them. Get the problems resolved at once and increase your sales as soon as possible.
