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Shopify Landing Page Design and Development

Best Landing Page Builders for Shopify

For any eCommerce business, the first impression becomes a crucial factor. Your landing page has to be absolutely top-notch in terms of both performance and visual appeal if you want to sway your customers. Shopify, being one of the biggest eCommerce platforms in the world, offers businesses enough flexibility to design their landing pages according to their own preferences. 

You can design custom pages for product launches, ad campaigns, B2B lead capture, promotions, collaborations, and multiple other operations without tampering with the core themes of Shopify. These are the tools that can significantly improve your revenue generation if you play your cards right.

If you're looking for the best landing page builders for Shopify, this guide is going to help you with that. We're going to take a closer look at the best landing page builders in 2026, and try to understand what works the best for you. Keep reading if you want to figure out the right builder for your business depending on whether you're running D2C, B2B, or a hybrid Shopify store.

Why Landing Page Builders Matter for Shopify

Shopify is one of the best eCommerce platforms out there for businesses. However, one small issue that brands face is that the Shopify themes can be quite generic. Sure, these themes support most basic functions, but you might want more as a business. After all, simply building a generic store will not really help you in this competitive market. Generic formulas never work for marketing your brand. This idea has to reflect in the landing page you design. Luckily, landing page builders allow you to:

  • Create pages for paid ads without tampering with your live theme
  • Design product funnel for specific audiences
  • Test different layouts
  • Build B2B lead capture pages
  • Run seasonal campaigns that don't interfere with your main storefront

If you don't use a landing page builder, then you'd have to develop such pages from scratch. It is, first of all, an additional expense. On top of that, your operations might slow down during the development period.

This is even more important for stores that are run on Shopify Plus. B2B brands often need different pages for different customer groups as they offer different price lists and product bundles. If you want to achieve the most with your Shopify architecture, you must learn to use landing page builders wisely.

Best Shopify Landing Page Builders

GemPages

If you want to focus mainly on the conversion rate of your page, you must try GemPages. It's primarily designed for marketers who run frequent ad campaigns or handle product launches and promotional funnels. GemPages comes with a strong editor which you can use to control how your page appears visually. With this landing page builder, you get a large set of pre-built blocks that you can use for sales pages. You can also use GemPages for creating product highlights or for capturing leads. It also allows A/B testing. If you want a page that's full-proof performance-wise, GemPages is the way you should turn to.

However, there's one challenge that developers express with GemPages. It can become heavy if you include too many elements. If you want to maintain the speed and performance of your landing page, the design has to be careful. Even then, if you're a D2C brand, GemPages is going to be the best Shopify landing page builder you can choose.

Instant Landing Page (Headless) - Help Center

Shogun

When we talk about Shopify landing page builders, Shogun is one of the oldest names in the business. It is also one of the most stable ones in the entire Shopify ecosystem. The main benefit that you get from using Shogun is that it offers sufficient customization options without breaking Shopify's structure. Even if you're running your store on Shopify Plus, Shogun will work just fine. From advanced layouts to reusable sections, this is a landing page builder that's reliable for both D2C and B2B brands.

If you're using Shogun, you should know that you can also use it to completely replace your existing theme structure. However, it also requires extensive planning so that you implement it right. When done right, Shogun can act as a content management layer and not just as a campaign builder.

Shogun Page Builder Integrations | BigCommerce

PageFly

A widely popular landing page builder, PageFly allows stores to design pages that suit their brand. If you were looking for a solution that allows you to have control over every design element, no other landing page builder comes close to PageFly. It also comes with one of the largest template libraries. If you want a custom store but don't have a particular layout in mind, you can easily start with one of the templates.

However, as great as PageFly is, the flexibility comes with the cost of consistency. If you try to adjust or redesign the elements too much, you can drift away from brand guidelines. This is why, for Shopify developers, it's essential that they use strict standards while implementing PageFly. For growing brands, this is definitely one of the best landing page builders in the market.

PageFly Demo Store

eComposer

Shifting our focus to more recent landing page builders, eComposer definitely makes the cut. Despite being a newer entrant, this landing page builder gained popularity because of its clean interface and modern approach to design. If you want a page with visual clarity that's also responsive and fast, eComposer can help you out. For modern eCommerce brands, eComposer allows pre-built sections that match the current design trends.

The best part about using eComposer is that you don't have to spend weeks then to get your page ready. For D2C brands or startups that prefer pages with a professional appearance, this is the most appropriate landing page builder right now.

Beae Landing Page Builder

For merchant websites, conversion is of utmost priority. That's exactly what Beae offers. It comes with a set of optimized templates and blocks which are best suited for common eCommerce use cases. From product promotions to newsletter signups, Beae takes care of everything. Yes, it definitely isn't as flexible as PageFly or Shogun. However, it's easier to use and you can get your page ready faster if you use Beae. Unless you have specific customization choices in mind, this is a valuable solution for launching new pages.

Quick Comparison

Landing Page Builder

Best Use Cases

GemPages

Product launch pages, high-conversion ad funnels, split-tested landing pages, integration with Shopify's products and cart system

Shogun

Custom landing pages inside large Shopify stores, maintaining brand consistency across pages, integration with Shopify’s native data and product system

PageFly

Landing pages and full site section, integration with Shopify apps, detailed layout control

eComposer

Modern and clear landing pages, fast page building without steep learning curves, mobile-friendly layouts, integration with Shopify’s product and cart system

Beae

Quick campaign pages, simple product funnels, small and mid-sized Shopify stores, teams without dedicated designers


How Jaipuria Geeks Chooses the Right Builder for Clients

At Jaipuria Geeks, we don’t have preexisting setups or layouts in mind. We know that the right tool depends on how the business operates. We design pages that match the overall architecture of your store. As an experienced Shopify development company, we consider factors like pricing logic, customer groups, checkout flows, analytics, and inventory and fulfillment systems before we design a page. If you need to build fast and responsive landing pages for your store, get in touch with us right away!

Conclusion

If you're running a Shopify store, at one point or the other, you'll definitely need a landing page builder. For new campaigns or product launches, these tools help design pages quickly. You need to choose the right tool depending on how you sell your products. Once you get that right, everything else will fall in place.

Landing pages can work as part of your larger commerce strategy if you design them right. Get in touch with Jaipuria Geeks for professional shopify page design and development solutions. With our help, you can not only choose the right landing page builder, but also create pages that make your store popular among your target audiences.

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