Shopify is an e-commerce platform that helps to build an online store and sell online via one streamlined dashboard. It is a user-friendly platform which helps to unite your business data, sellers, products, and customers within a central area.

The technique of increasing the quantity and quality of search engine traffic to a web page or a website is known as search engine optimization. It is a good source of marketing which emphasizes organic traffic rather than paid or direct traffic. Through tools available in the Shopify App store, you may evaluate the SEO of your online store.

Custom apps are specifically built for your online stores but do not need access to your Shopify admin or an open API. You can spread your online store to other platforms using API like Storefront, add features to your Shopify admin according to you using custom applications, or directly access your store's data using Shopify's APIs.

The theme is the first impression of your website or brand. Shopify theme development is a collection of building blocks, template files, and other supporting materials. It also helps you to develop or build customized themes from the core or the existing ones. Also, Shopify themes are created using the Liquid template language, which is also used to load original content.

With Shopify POS, you can give your customers a complete retail experience in addition to e-commerce. With Shopify POS (Point-of-sale) you can sell practically almost anywhere. Also, it helps to track your orders and stock across all channels, be it physical or online, or other operational sales channels.

The sales channel is a way where different platforms with your products are represented. Linking each sales channel to Shopify helps you to keep track of every channel from one platform, like tracking orders, products, customers, etc.